JD.com Registers Jcoin and Joycoin Ahead of Hong Kong Stablecoin Rules

Chinese e-commerce giant JD.com has positioned itself at the forefront of Hong Kong's upcoming stablecoin regulatory framework by registering two trademarks through its fintech subsidiary, JD Coinlink Technology. The MOVE signals early institutional preparation for the Hong Kong Monetary Authority's mandatory licensing regime, set to take effect in August 2025.

JD Coinlink's registration of 'Jcoin' and 'Joycoin' trademarks reveals strategic intent to develop a Hong Kong dollar-backed stablecoin. The proposed digital asset will maintain 1:1 reserves with HKD and operate on public blockchain infrastructure, targeting both commercial and retail users. No official launch has occurred yet, with the company warning against potential scams using similar names.

Participation in HKMA's stablecoin sandbox program since March 2024 provides JD Coinlink with regulatory testing grounds. This initiative allows selected firms to develop compliance frameworks ahead of formal licensing requirements, creating a controlled environment for digital currency experimentation under supervisory oversight.